But the industry is changing – and Rihanna’s Fenty Beauty isn’t the only brand laying the foundation for a more inclusive beauty industry.

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Rihanna’s new makeup line Fenty Beauty has been an instant success — and it’s not only popular because Rihanna’s name is attached to it. Fenty Beauty carries a wide range of foundations — 40 to be exact — which has the beauty industry shook. Cosmetics and the beauty industry as a whole, has a long history of creating products that did not match deeper-toned people of color. There are a number of factors that have lead many mainstream beauty companies to having a narrow selection for people of color — and not all of those reasons are rooted in product development. With Fenty Beauty, Rihanna is showing the industry that it’s worth investing money and time into creating nuanced products beyond the ranges of ivory, beige, and tan.

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