John Dykes Becoming a Brand

CLARAWORLDMEDIA TV


- A Career in Front Of The Camera. John has been the voice and face of Football and in particular of the English Premier League for over a decade across Asia and the world. In this episode, we go in front of the camera and have a look at how John’s career took him from being a face/voice to becoming a “brand” himself. Great storytelling by the man with the smooth voice and of course great insights and learning for anyone who has an aspiration in this space and/or likes to learn what it takes to be in front of cameras.

Key Highlights
1. Early days as a journalist at the South China Morning Post and host on TVB (Hong Kong)
2. Making the decision to be in Sports full time and concentrate
3. Do's and Don’ts of broadcasting as a presenter/anchor
4. Premier League, from ESPN/Star Sports to Premier League Content service
5. His most interesting interviews (from Thierry Henry to Michel Platini)
6. The John Dykes Show – how it started and story behind it (how to create an engaging show without ‘live’ content)
7. It’s more than just a TV program, it’s a multi-cross-platform production
8. How to create engaging content even during Covid when there is no live sports
9. Football talk – Premier League
10. How new technology will change the viewing experience and VAR – the debate goes on
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About John Dykes: https://marcusluer.com/podcast..../episode-14-with-joh
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If you are enjoying the Sports Entrepreneurs Podcast (SEP) series, check out our Sports Entrepreneurs Mastermind (SEM) sessions too.

The SEM sessions are an extension of the SEP series, where we bring experts from around the world together for 1.5-2 hours of brainstorming, learning, discussion and connecting. It’s a live online round table format, moderated by Marcus Luer which includes a short presentation by him to set up the topic of the session and then the members will discuss, share their thoughts, ask questions and debate the topic. The direction of the discussion is truly influenced by the participants of the given session. It’s a fascinating learning experience for everyone involved. Come join us for future sessions by getting on our mailing list. Please register here: https://registration.marcusluer.com/mail
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https://marcusluer.com
https://marcusluer.com/mastermind
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Listen to the Sports Entrepreneurs Podcast @ Marcusluer.com
Interview with John Dyes: https://marcusluer.com/podcast..../episode-14-with-joh
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