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“Perhaps he's the Lance Armstrong of academia.”

After controversies surrounding The Salt Path and now Jason Arday, PR and book publicist Pat Lyddon says memoirs should be read "with a pinch of salt" but warns too many false claims risk breaking trust with readers.

Pat Lyddon was speaking to Rosie Wright and Calum Macdonald on Times Radio Breakfast. Listen live every Friday-Sunday, 6-10am.

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